Julie Slovin
Slovin Consulting
Where Vision Meets Strategy, and Strategy Drives Success
Services
Brand Strategy
Strategic planning for new products and services, and for brands needing a refresh to better position themselves for the future.
Integrated Plans
Omni-channel plans and campaigns that detail marketing tactics and metrics to align with your goals and budget.
Project Management
Managing agency RFP processes to cross-functional product launches and everything in between.
Thought Leadership
Instilling confidence in decision-making through expert and trusted advice.
My Clients
Working with the Best
Protects birds and the places they need, today and tomorrow, throughout the Americas.
A global, mission-driven association of leading graduate business schools.
An industry-leading producer of quality fiber-based products and services.
The worldwide leader in text communications, working to make telephone access more convenient and reliable for people with hearing loss.
Helping the blind or visually impaired population of the greater Washington region overcome the challenges of vision loss.
The premier provider of housing services for people experiencing homelessness in the Washington DC region.
About
"I've been putting puzzles together my entire life. Not the cottage-by-the-sea kind, (although I enjoy them); the complex, set-your-brain-on-fire kind. Some shy away from such challenges - I pursue them."
Julie's professional journey has been firmly rooted in marketing strategy - a career where she excels at solving problems with a purposeful, structured approach for brands across a variety of industries.
At home in NE Wisconsin, Julie works closely with her clients in Wisconsin, NYC and Washington DC.
Work Experience
Julie Slovin is a dynamic leader with 16 years of in-house marketing experience balancing strategic oversight, digital expertise, and team leadership to deliver measurable results. She is a collaborative and innovative thinker with a passion for brand-led products and mission-driven initiatives.
Jun 2014 - present
Principal Marketing Consultant
Sister Bay, WI
Provide strategic direction and brand planning support for organizations experiencing skill gaps and go-to-market challenges. Clients include market leaders in the wildlife conservation, higher education, and text communications industries.
Jul 2017 - Mar 2021
Senior Marketing Director
Reston, VA
Led digital marketing initiatives to prospective higher education (MBA) candidates and GMAT test-takers worldwide, including omnichannel activation plans, content marketing, social and paid media activities. Managed 4 direct reports and multiple agency partners.
Oct 2012 - Jun 2014
Director, Product Management
Milwaukee, WI
Directed product positioning, development and sales enablement efforts for Assurant Health Access, a non-traditional product portfolio in the individual market space with annual revenues of $150M in 2014. Managed one direct report.
Sep 2009 - Oct 2012
Marketing Director
Winchester, VA
Led brand management, product development, creative and marketing for a consumer goods start-up's national brand and private label accounts. Responsible for marketing budget, vendor and ad agency oversight and sales support. Managed a team of 5 direct reports.
Apr 2007 - Sep 2009
Marketing Manager
Appleton, WI
Provided strategic market assessments for the packaging and international thermal paper divisions. Developed white space opportunities via competitive analysis and account-based marketing (ABM) in emerging market segments. Managed one direct report.
Jun 2002 - Apr 2007
Brand & Senior Promotion Manager
Appleton, WI
Led marketing plan execution, including experiential events and PR campaigns for KOTEX and POISE brands. Drove product positioning and marketing claims based on extensive consumer research. Identified new market opportunities for the POISE and DEPEND brands.